Default to action

When in doubt, do something. Action generates information that planning cannot.

Analysis paralysis

We often delay action because we're not sure we're making the right choice. We gather more information, consider more options, wait for clarity that never comes.

But some questions can only be answered by doing. You won't know if you like something until you try it. You won't know if it works until you test it.

The reversibility heuristic

Most decisions are reversible. You can quit the project, pivot the product, change your mind. The cost of being wrong is usually lower than the cost of indefinite delay.

For reversible decisions, bias toward action. Decide quickly, learn from the result, adjust.

For irreversible decisions, take your time. But be honest about which category you're in—most decisions feel more permanent than they are.

Small experiments

When the path forward is unclear, run small experiments. Instead of committing to a big plan, test the assumptions. Build a prototype. Have the conversation. Make a small bet.

The goal is to generate information cheaply. Learn what you need to learn with minimal investment, then decide.